Title: A household sustainable product design for India

Authors: Amit Ray; Aditya Galotra

Addresses: Department of Art and Design, School of Humanities and Social Sciences, Shiv Nadar University, Gautam Buddha Nagar, U.P 201314, India ' Industrial Design, LAVA International Ltd., Sector 63, Noida-UP, 201301, India

Abstract: Globalisation has introduced the semantics of economic growth with the help of mass scale consumer products. It has also created intense competitive global market. In order to capture the consumer market, the manufacturers have introduced the strategy of use and throw. Use and throw philosophy has created the demand for supply of new products. Due to the consumerism strategy, manufacturing of products has increased economic growth and achieved the result of economic success at the cost of rapid consumption of natural resources affecting the ecology of the earth. In the process, human beings is producing enormous amount of garbage. The authors are proposing an alternative design solution to plastic bags that are supplied by the stores. Plastic carry-bag for shopping food/grocery items is the most common utility product in India. An alternative eco-friendly design of carry-bag is proposed to replace the existing polythene bags.

Keywords: design; sustainable design; garbage; recycling; plastic bags; India.

DOI: 10.1504/IJSDES.2017.091717

International Journal of Sustainable Design, 2017 Vol.3 No.2, pp.79 - 99

Available online: 08 May 2018 *

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