Title: R&D partner selection in ICT industry associated with platform technology dominance

Authors: Bo Kyeong Lee; Yoon Seong Kim; So Young Sohn

Addresses: Department of Information and Industrial Engineering, Yonsei University, 50 Yonsei-ro, Seoul 03722, Republic of Korea ' Department of Information and Industrial Engineering, Yonsei University, 50 Yonsei-ro, Seoul 03722, Republic of Korea ' Department of Information and Industrial Engineering, Yonsei University, 50 Yonsei-ro, Seoul 03722, Republic of Korea

Abstract: In information and communication technology (ICT) areas, dominated platform technologies give significant influences on customer's purchase decision. Therefore, the success of ICT product/service depends on platform technologies. Eventually firms having accumulated knowledge about platform technologies would be preferred as R&D partners according to strategic behaviour theory. We utilise an adaptive conjoint analysis to determine the relative importance of various attributes representing platform technology dominance. The results derived from the preferences of R&D managers show that the network externalities are the most important attribute in selecting the R&D partner. Moreover, the significance of increasing returns to adoption, attracting complementary suppliers and building an early lead follow in the order as mentioned.

Keywords: R&D partner selection; platform technology competition; adaptive conjoint analysis; strategic alliance; technology competition.

DOI: 10.1504/IJTE.2017.091003

International Journal of Technoentrepreneurship, 2017 Vol.3 No.4, pp.292 - 309

Received: 18 Feb 2017
Accepted: 07 Apr 2017
Published online: 06 Apr 2018 *

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