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Title: Sustainability and ethics as attraction factor and talent retaining, the case of the companies in Brazil

Authors: Ana Clara Da Cunha Ferreira Leite; Priscila De Jesus Freitas Pinto; Jeziel Da Silva Nunes

Addresses: Coordination Industrial Engineering, Federal Center of Technological Education Celso Suckow da Fonseca, Ac. p/ Rod. RJ-099 – Pte. Preta, CEP: 23810-000, Itaguaí – RJ, Brazil ' Coordination Industrial Engineering, Federal Center of Technological Education Celso Suckow da Fonseca, Ac. p/ Rod. RJ-099 – Pte. Preta, CEP: 23810-000, Itaguaí – RJ, Brazil ' Coordination of Mechanical Engineering, Federal Center of Technological Education Celso Suckow da Fonseca, Ac. p/ Rod. RJ-099 – Pte. Preta, CEP: 23810-000, Itaguaí – RJ, Brazil

Abstract: An ancient paradigm considered people as simple production factors. Nowadays, we know that human capital is fundamental for business success, and the challenge of attracting and retaining talents in competitive markets encourage companies to search for elements to differentiate themselves from competitors. Another paradigm says that the company's responsibility towards society is to limit themselves into producing a profit. Advances in debates about sustainability and ethics made us comprehend that companies cannot ignore that they have an important part in the matter that extrapolates operation limits. But how do sustainability and ethics contribute to attract and retain talents? Through this revision of literature and data from researches done with Brazilian companies, this essay intends to evaluate sustainable practices and how can they interfere in attraction capacity and retention of talents.

Keywords: human capital; knowledge management; leadership; talents; sustainability; value; ethics; sustainable development.

DOI: 10.1504/IJISD.2018.089270

International Journal of Innovation and Sustainable Development, 2018 Vol.12 No.1/2, pp.28 - 43

Available online: 07 Jan 2018 *

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