Title: The antecedents of intention to use Facebook: the case of female foreign spouses' community in Taiwan

Authors: Cedric Hsi-Jui Wu; Thanh-Binh Phung

Addresses: Department of Business Administration, National Dong Hwa University, No. 1, Sec. 2, Da Hsueh Rd., Shoufeng, Hualien 97401, Taiwan ' Department of Business Administration, National Dong Hwa University, No. 1, Sec. 2, Da Hsueh Rd., Shoufeng, Hualien 97401, Taiwan

Abstract: Despite the recent massive uptick in the number of Facebook users, our review of the related-literature reveals that little research has investigated the factors affecting female foreign spouses' (FFSs) adoption and use of Facebook. Extending the theory of planned behaviour (TPB), this present paper provides a synthetical framework through the inclusion of psychological components, compatriots' influence, and the usefulness of social network sites as constructs, and utilises the extended theory to explain the adoption intention of FFSs in relation to Facebook. Using data from surveys of FFSs in Taiwan (n = 377), the extended theory was tested using structural equation model methods (SEMs). The results show that loneliness and depression have a significant effect on perceived social interaction and perceived social support through Facebook. Further, the results show that compatriots have a significant effect on the subjective norm in regard to using Facebook. This paper proposes a unique framework to examine the importance of social factors and psychological characteristics in determining FFSs Facebook adoption intention. The findings provide a more comprehensive picture of how Facebook use may bolster the feelings of FFSs with significant added-values.

Keywords: female foreign spouses; FFSs; Facebook; antecedents; intention to use; Taiwan.

DOI: 10.1504/IJWBC.2017.086593

International Journal of Web Based Communities, 2017 Vol.13 No.3, pp.379 - 399

Available online: 04 Sep 2017 *

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