Authors: Igor Jordano Cassemiro Gondim; Felipe Mendes Borini; Julio Araujo Carneiro-da-Cunha
Addresses: ESPM, Dr. Alvaro Alvim, 123, 04018-001 Sao Paulo, Brazil ' ESPM and USP, Dr. Alvaro Alvim, 123, 04018-001 Sao Paulo, Brazil ' UNINOVE, Av. Francisco Matarazzo, 612, 05001-100 Sao Paulo, Brazil
Abstract: This study aims to use the concept of institutional distance to investigate the effects of tax burden, public tax incentives, company size and company age on the adoption of open innovation by automotive subsidiaries in Brazil. Building upon previous literature on innovation and institutions, we applied an ordinal logistic model to verify this relationship, which could influence the competitiveness of companies operating in a foreign country. We performed a survey with 130 subsidiaries to evaluate their impressions about the tax burden and the use of open innovation in their business strategies. Our findings suggest that a high distance of taxes increases the likelihood of the adoption of open innovation, and, surprisingly, the presence of tax incentives in Brazil does not increase the likelihood of adoption. Open innovation engagement seems to be related to behavioural factors rather than to structural ones.
Keywords: open innovation; tax burden; institutional distance; emerging market; automotive industry; Brazil.
International Journal of Automotive Technology and Management, 2017 Vol.17 No.3, pp.248 - 269
Received: 14 May 2016
Accepted: 05 Dec 2016
Published online: 30 Aug 2017 *