Title: A new scenario for banks: glocal banking. A theoretical approach to propose for Europe

Authors: Francesco Antonio Anselmi

Addresses: SEAS Department (Economics Business and Statistics Sciences), University of Palermo, Viale delle Scienze – 13th Build, 90129 Palermo (PA), Italy

Abstract: In the early 1990s, with the development of information and communication technology (ICT), global banks began looking for a new world consisting of markets rather than relationships through the development of standardised services in the markets. However, in the early 21st century, with the collapse of the speculative bubble and the financial crisis of 2008, which caused financial instability and damaged the real economy, the entire banking system and the market itself suffered profound changes in profitability. Thus, began efforts to develop a new cultural relationship between banks and companies known as 'glocal banking'. These include: studying the needs of customers, planning and providing services, working as a team and using new training methodologies coherent with a new entrepreneurial banking culture based on relationships with small- and medium-sized enterprises (SMEs), which represent both the majority of European and Italian firms (Italian SMEs account for ~99% of the national total).

Keywords: territorial bank; glocal bank; local bank; relationship bank.

DOI: 10.1504/IJFIB.2017.085595

International Journal of Financial Innovation in Banking, 2017 Vol.1 No.3/4, pp.170 - 191

Received: 06 Jun 2016
Accepted: 24 Oct 2016

Published online: 21 Jul 2017 *

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