Authors: S.W.S.B. Dasanayaka; M.A. Aboonidhal; G.D. Sardana
Addresses: Department of Business, American University of Afghanistan, Darul Aman Road - Kabul, Afghanistan ' Management of Technology Department, University of Moratuwa, Moratuwa 10400, Sri Lanka ' Birla Institute of Management Technology, Greater Noida, India
Abstract: This case study is to discover critical factors for e-business success in Sri Lanka with special reference to text books and stationaries. The study was mainly carried out through questionnaire administered to 35 book stores and interviews conducted with the stakeholders. Conceptual framework and testable hypotheses were arrived at by using the key concepts and presumed relationships between dependent and independent factors. Analysis performed on the predictor eight factors and the e-business success and results showed that customer focus and e-business organisational cultures are the main critical factors for e-business success. Furthermore, e-business strategy, strong e-leadership, website design and content management and suitable technologies were highly correlated with customer focus and e-business organisational culture. It is an exploratory research case study related to an application area of IT.
Keywords: critical success factors; e-business; online bookstore; online shopping; Sri Lanka.
International Journal of Information Technology and Management, 2017 Vol.16 No.2, pp.181 - 204
Received: 15 Mar 2016
Accepted: 18 Mar 2016
Published online: 18 Apr 2017 *