Authors: Jiun-Shiu Chen; Prasad Vemala; Jeff W. Totten
Addresses: College of Business, McNeese State University, Lake Charles, 70609 LA, USA ' School of Business, Robert Morris University, Moon, 15108 PA, USA ' College of Business, McNeese State University, Lake Charles, 70609 LA, USA
Abstract: Is MNC's country of origin a factor affecting its attractiveness to potential applicants? Are MNCs from a country with a favourable image more attractive than MNCs from a country with a less favourable image? This study examined whether MNCs' country of origin influences its attractiveness as potential employers. The findings of this study suggest that potential applicants who have positive image towards a country are more likely attracted to apply for MNCs from that country.
Keywords: MNCs' organisational attraction; cognitive country image; affective country image; country of origin.
International Journal of Work Organisation and Emotion, 2017 Vol.8 No.1, pp.24 - 40
Available online: 18 Apr 2017 *Full-text access for editors Access for subscribers Free access Comment on this article