Title: Country of origin, familiarity, the perceived difference and MNC attractiveness

Authors: Jiun-Shiu Chen; Prasad Vemala; Jeff W. Totten

Addresses: College of Business, McNeese State University, Lake Charles, 70609 LA, USA ' School of Business, Robert Morris University, Moon, 15108 PA, USA ' College of Business, McNeese State University, Lake Charles, 70609 LA, USA

Abstract: Is MNC's country of origin a factor affecting its attractiveness to potential applicants? Are MNCs from a country with a favourable image more attractive than MNCs from a country with a less favourable image? This study examined whether MNCs' country of origin influences its attractiveness as potential employers. The findings of this study suggest that potential applicants who have positive image towards a country are more likely attracted to apply for MNCs from that country.

Keywords: MNCs' organisational attraction; cognitive country image; affective country image; country of origin.

DOI: 10.1504/IJWOE.2017.083790

International Journal of Work Organisation and Emotion, 2017 Vol.8 No.1, pp.24 - 40

Received: 08 Jan 2016
Accepted: 18 Sep 2016
Published online: 22 Apr 2017 *

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