Title: Utilitarian dimensions and behavioural inconsistencies of young fanatic mobile phone users - a study on Indian perspectives

Authors: Gemini V. Joy; S. Paul Silvian; Khalid Alahmari; S.P. Anbuudayasankar

Addresses: Department of Technology Management, VIT University, Vellore – 632014, India ' College of Applied Sciences, King Khalid University, Abha, Kingdom of Saudi Arabia ' College of Applied Sciences, King Khalid University, Abha, Kingdom of Saudi Arabia ' Department of Mechanical Engineering, Amrita School of Engineering, Amrita Vishwa Vidyapeetham, Coimbatore – 641112, India

Abstract: Mobile phones have turned out to be indispensable in today's society and are regarded as a communication technology revolution. Many psychologists have started giving warnings about the ill effects of these technologies and studies are also pointing towards potential addictive behaviour towards use of mobile phones. This study tries to find out the role of excessive mobile phone usage in the m-health of users. The paper tries to unravel that there is a need to shift focus from m-health to m-p-health, mobile psychological health. The study looks at whether excessive mobile phone usage falls under the category of non-drug addiction and also tries to identify the product attributes and services perception of mobile phone usage and behaviour dysfunctionalities. The study also tries to analyse whether there is gender influences on the behavioural dimensions of fanatic mobile phone users.

Keywords: mobile addiction; fanatism; hedonic and utilitarian aspects.

DOI: 10.1504/IJENM.2017.10004167

International Journal of Enterprise Network Management, 2017 Vol.8 No.1, pp.78 - 95

Received: 14 May 2015
Accepted: 20 May 2015

Published online: 31 Mar 2017 *

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