Title: Developing a pro-learning culture through international strategic alliances

Authors: Murat S. Erogul; Elizabeth Salamanca-Pacheco; Salvador Barragan

Addresses: Department of Marketing, International Business and Entrepreneurship, Thompson Rivers University, 900 McGill Road, Kamloops, BC V2C-0C8, Canada ' Administración de Negocios Internacionales, Universidad de las Américas, Puebla, Mexico ' Department of Management, Thompson Rivers University, 900 McGill Road, Kamloops, BC V2C-0C8, Canada

Abstract: The international business environment is increasingly competitive; a better understanding of organisational learning and the learning curve is needed in international strategic alliances to gain competitive advantage. The paper examines a family firm's organisational learning through exogenous inter-organisational relationships and discovers the facilitation of a pro-learning culture. We find that learning through international strategic alliances increases endogenous learning opportunities among individuals, groups and the organisation. We contribute to the literature on how learning management capabilities and tasks from international strategic alliance partners facilitate creating, retaining and transferring knowledge within the organisation to improve and build new sources of competitive advantage. The implications for family firms who recognise the importance of creating a pro-learning culture develop the foundations of institutionalised learning that facilitate sustainable distinctive competencies.

Keywords: family business; family firms; international strategic alliances; learning alliances; Mexico; organisational learning; learning culture; organisational culture; knowledge creation; knowledge retention; knowledge transfer.

DOI: 10.1504/IJSBA.2016.083323

International Journal of Strategic Business Alliances, 2016 Vol.5 No.3/4, pp.205 - 223

Received: 24 May 2016
Accepted: 14 Nov 2016

Published online: 23 Mar 2017 *

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