Authors: Rhian Indradewa; Jann Hidajat Tjakraatmadja; Wawan Dhewanto
Addresses: School of Business and Management, Institut Teknologi Bandung, Jl.Ganesha 10, Bandung 40132, West Java, Indonesia ' School of Business and Management, Institut Teknologi Bandung, Jl.Ganesha 10, Bandung 40132, West Java, Indonesia ' School of Business and Management, Institut Teknologi Bandung, Jl.Ganesha 10, Bandung 40132, West Java, Indonesia
Abstract: This paper introduces a model for managing and enhancing resources in alliance contractual research and development project between energy companies in developed and developing countries. This paper used qualitative research conducted through a literature review, exploratory study consists of interview, observations and archival study. One finding of this research is that Pertamina, an Indonesian state-owned enterprise in energy in a developing country, which has rich of natural resources, is attempting to increase its benefit and competitive advantage by leveraging its unique resources through contractual alliances in research and development projects with energy companies from developed country. The company's activities are divided into three phases. First was the pre-project phase, in which partners were selected based on the following factors: complementary assets, resources alignment objectives, risk sharing and cost sharing. In the project-execution phase, the following innovation activities were performed based on the following factors: trust, commitment and integrity. Moderating by organisation structure based on the factors: team building process, partner roles, communication process and decision-making process the post-project phase commercialised innovation based on innovativeness, as a source for competitive advantage needs to be properly managed.
Keywords: alliance strategy; innovation management; resource-based view; RBV; strategic alliances; contractual R&D; research and development; R&D projects; energy industry; Indonesia; state-owned enterprises; SOEs; partner selection; complementary assets; resources alignment; risk sharing; cost sharing; trust; commitment; integrity; organisational structure; team building; partner roles; communication; decision making; commercialisation; innovation.
International Journal of Strategic Business Alliances, 2016 Vol.5 No.3/4, pp.177 - 190
Received: 26 Jul 2016
Accepted: 17 Sep 2016
Published online: 23 Mar 2017 *