Title: A resource-based analysis of the internationalisation process of Spanish wineries

Authors: Mónica Clavel; Rubén Fernández-Ortiz; Jesús Arteaga-Ortiz; Humberto Valencia

Addresses: Business and Communication Department, International University of La Rioja, Gran Vía Juan Carlos I, 41, 26002 Logroño, La Rioja, Spain ' Economics and Management Department, Universidad de La Rioja, Edificio Quintiliano, C/ la Cigueña, 60, 26004 Logroño, La Rioja, Spain ' Business and Management Department, Universidad de Las Palmas de Gran Canaria, Edificio de Empresariales C-3.11, Campus de Tafira, 35017 Las Palmas, Spain ' Marketing Department, SBA, American University of Sharjah, Sharjah, UAE

Abstract: This research applies business resource theory to explain the internationalisation process of companies in the wine sector of Spain. Tangible, technological, and human resources, and market positioning of the company can determine the wineries' choice of internationalisation strategy and foreign market selection. Our findings identify company resources and capabilities that are more likely to speed up or delay the internationalisation process. We found that technological resources tend to accelerate the rate of internationalisation the most, whereas intangible resources of the company tend to determine a slower paced, more gradual internationalisation process. Moreover, we apply the internationalisation priority index (IPI) to explain foreign-country choices and how the gradual or moderate pace of the internationalisation process develops.

Keywords: internationalisation; resource-based view; RBV; foreign market selection; international priority index; foreign markets; Spanish wineries; Spain; wine industry; tangible resources; technological resources; human resources; market positioning; intangible resources.

DOI: 10.1504/EJIM.2017.081249

European Journal of International Management, 2017 Vol.11 No.1, pp.19 - 41

Received: 25 Oct 2014
Accepted: 03 Jul 2015

Published online: 01 Jan 2017 *

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