Title: Inclusive business models: the success mantra for healthcare leadership at the bottom of pyramid
Authors: Deepak Singh; Durgansh Sharma
Addresses: Jaipuria Institute of Management, A-32A, Sector 62, Noida 201309, India ' Jaipuria Institute of Management, A-32A, Sector 62, Noida 201309, India
Abstract: India is stated to be a superpower of the future. The undeniable fact is that she has a formidable chunk of her population at the poorest socio-economic group - the bottom of pyramid (BOP). One of the key growth areas is the healthcare industry. It is one of the few industries yet to be completely disrupted by technology, though its foundation is shifting from within. We talk of making access to good healthcare a fundamental right, yet millions in India struggle for it every day. In an environment of optimism, there is a strong need that leading industry players as healthcare providers and pharmaceutical firms rethink their business models and infuse technology in a big way to reinvent their approach to reach out to serve BOP healthcare consumers. This calls for conceptualising sustainable healthcare models that encompass initiatives of software automation for simplified clinic management. It would thereby help healthcare service providers offer a superior patient experience in the clinic and also facilitate offline access to all their electronic healthcare records. India's healthcare needs and costs are mounting and healthcare start-ups might help target more innovative investment in healthcare and ensure the adoption of 'inclusive business models'.
Keywords: affordable healthcare; BoP; inclusive business models; healthcare leadership; bottom of pyramid; co-creation; service delivery; sustainable healthcare models; healthcare technology; healthcare services; India; clinic management; electronic healthcare records; EHRs.
International Journal of Strategic Business Alliances, 2016 Vol.5 No.2, pp.81 - 94
Received: 17 May 2016
Accepted: 26 May 2016
Published online: 23 Sep 2016 *