Title: Tourism supply chain agility: an empirical examination using resource-based view

Authors: Santanu Mandal; Souvik Roy; G. Amar Raju

Addresses: Department of Operations & IT, IBS Hyderabad, Andhra Pradesh 501203, India ' Department of Marketing, IBS Hyderabad, Andhra Pradesh 501203, India ' Department of Marketing, IBS Hyderabad, Andhra Pradesh 501203, India

Abstract: Tourism supply chains need to be agile, i.e. they should be in a position to respond in a speedy manner to customer's requirements. Hence we argue in this study using resource-based view that firms in tourism supply chains will use their variable, renewable, inimitable and non-substitutable (VRIN) resources and non-VRIN resources to develop tourism supply chain agility. Further, we posit such tourism supply chain agility as a dynamic capability that may impart competitive advantage. Perceptual data were gathered from different entities in tourism supply chains and were analysed using PLS. Empirical findings based on 233 complete responses suggest VRIN and non-VRIN resources to as significant enablers of tourism supply chain agility and such a capability results in a competitive advantage for the associated supply chains. Further, our study revealed perceived environmental dynamism as a dominant moderator influencing the proposed linkages among resources and tourism supply chain agility.

Keywords: tourism supply chains; environmental dynamism; VRIN resources; competitive advantage; supply chain agility; RBV; resource-based view; supply chain management; SCM.

DOI: 10.1504/IJBFMI.2016.078156

International Journal of Business Forecasting and Marketing Intelligence, 2016 Vol.2 No.2, pp.151 - 173

Received: 18 Apr 2016
Accepted: 26 May 2016
Published online: 04 Aug 2016 *

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