Title: Dynamic pricing in hospitality: overview and opportunities

Authors: Chris K. Anderson; Xiaoqing (Kristine) Xie

Addresses: School of Hotel Administration, Cornell University, Ithaca, NY 14853, USA ' School of International Business Administration, Shanghai University of Finance and Economics, Shanghai, 200433, China

Abstract: While dynamic pricing as a discipline is well developed and a critical aspect of many approaches to revenue management it remains relatively underdeveloped in hospitality applications. In the following we outline the distinctions between variable and dynamic pricing and highlight their role within revenue management. We provide an overview of dynamic pricing research within hospitality with a focus on the dynamic pricing of hotel rooms. In our discussion of dynamic pricing research, we focus on how this research relates to the current state of hotel room pricing. Through the linkage of research to practice we are able to highlight opportunities for future dynamic pricing research efforts within hospitality specifically.

Keywords: hospitality industry; revenue management; dynamic pricing; hotel room pricing; hotels.

DOI: 10.1504/IJRM.2016.077029

International Journal of Revenue Management, 2016 Vol.9 No.2/3, pp.165 - 174

Received: 16 Mar 2016
Accepted: 21 Mar 2016
Published online: 17 Jun 2016 *

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