Title: Consequences of the economic crisis to consumer behaviour in Greece - an empirical analysis

Authors: Persefoni Polychronidou; Giannoula Florou; Anastasios Karasavvoglou

Addresses: Accounting and Finance Department, Eastern Macedonia and Thrace Institute of Technology, Agios Loucas, 65404, Kavala, Greece ' Accounting and Finance Department, Eastern Macedonia and Thrace Institute of Technology, Agios Loucas, 65404, Kavala, Greece ' Accounting and Finance Department, Eastern Macedonia and Thrace Institute of Technology, Agios Loucas, 65404, Kavala, Greece

Abstract: In this paper, the consequences of the economic crisis to consumer behaviour are studied. Results and conclusions of the conducted empirical research of a sample consisted of 1,118 people are presented. Factors that have been studied are age, sex, economical status, the way and the frequency of consuming clothing, foot wear, cosmetics, accessories, new technologies and entertainment cost.

Keywords: consumer behaviour; descriptive statistics; factor analysis; cluster analysis; economic crisis; financial crisis; Greece.

DOI: 10.1504/IJAMS.2016.077010

International Journal of Applied Management Science, 2016 Vol.8 No.2, pp.163 - 182

Accepted: 09 Oct 2015
Published online: 17 Jun 2016 *

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