Title: Influence of government and economic drivers on consumers' intentions to participate in a take back program

Authors: Siti Mahsanah Budijati; Subagyo; Muhammad Arif Wibisono; Nur Aini Masruroh

Addresses: Faculty of Engineering, Department of Mechanical and Industrial Engineering, Gadjah Mada University, Jl. Grafika No. 2, Yogyakarta, 55281, Indonesia; Faculty of Industrial Technology, Department of Industrial Engineering, Ahmad Dahlan University, Jl. Prof. Dr. Soepomo, S.H., Warungboto, Yogyakarta, 55164, Indonesia ' Faculty of Engineering, Department of Mechanical and Industrial Engineering, Gadjah Mada University, Jl. Grafika No. 2, Yogyakarta, 55281, Indonesia ' Faculty of Engineering, Department of Mechanical and Industrial Engineering, Gadjah Mada University, Jl. Grafika No. 2, Yogyakarta, 55281, Indonesia ' Faculty of Engineering, Department of Mechanical and Industrial Engineering, Gadjah Mada University, Jl. Grafika No. 2, Yogyakarta, 55281, Indonesia

Abstract: Companies' reverse logistics activity generally is triggered by government regulations and economic opportunities. In reverse logistics decision, consumers' behaviour should be considered. This paper presented a study on the influence of government and economic drivers on consumers' intentions to participate in a take back program, using structural equation modelling. A survey was conducted on 355 mobile phone users in Indonesia. The study found that the government drivers have more significant influence on consumers' intentions than the economic drivers. It was also found that the government drivers served as a mediating variable between perceived environmental regulation and consumers' intentions. Moreover, analysis of demographic data showed only the difference in income which significantly affects consumers' intentions. These results can be used by the government as a reference to support the mobile phone take back program by applying a special regulation related to the program. In addition, the mobile phone companies can also use these results for implementing the take back program, to consider economic incentives for consumers who participate in the program. Thus, implementation of the mobile phone take back program provides benefits for both consumers and producers for reverse logistics application.

Keywords: reverse logistics; government drivers; economic drivers; consumer intentions; take back programmes; intention to participate; structural equation modelling; SEM; mobile phones; cell phones; mobile phone users; Indonesia; perceived environmental regulation; demographics.

DOI: 10.1504/IJLSM.2016.074716

International Journal of Logistics Systems and Management, 2016 Vol.23 No.3, pp.343 - 362

Received: 16 Sep 2014
Accepted: 01 Nov 2014
Published online: 16 Feb 2016 *

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