Title: ''Rent a mom'' and other services: markets, meanings and emotions

Authors: Arlie Russell Hochschild

Addresses: Sociology Department, University of California, Berkeley, CA 94720, USA

Abstract: In this essay, the author explores the impact of commercialisation on emotional life. She considers three approaches to the topic – theories of modernisation, of cultural variation and of capitalist encroachment. Drawing elements from each, she outlines what amounts to a preface to a sociology of emotions approach to commercialisation.

Keywords: commodification; feeling rules; market; commercialisation; emotional life; modernisation; cultural variation; capitalist encroachment; sociology of emotions; working parents; service providers.

DOI: 10.1504/IJWOE.2005.007328

International Journal of Work Organisation and Emotion, 2005 Vol.1 No.1, pp.74 - 86

Published online: 05 Jul 2005 *

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