Title: Understanding a viable value co-creation model for a sustainable entrepreneurial system: a case study of Batik Solo industrial cluster

Authors: Lidia Mayangsari; Santi Novani; Pri Hermawan

Addresses: School of Business and Management, Institut Teknologi Bandung, Jalan Ganeca 10, Bandung, Indonesia ' School of Business and Management, Institut Teknologi Bandung, Jalan Ganeca 10, Bandung, Indonesia ' School of Business and Management, Institut Teknologi Bandung, Jalan Ganeca 10, Bandung, Indonesia

Abstract: This study analyses entrepreneurial system as an intelligent complex organism for a collective goal. Viable system model (VSM) assists the viability investigation process, prescribe and facilitate the agreed improvements from operations to policy management as the highest level of the system. Value co-creation concept from a service science perspective complements the analysis with the external sector by using positive collaborative innovation with customers as a third dimension. The combination of VSM and value co-creation model is applied to the entrepreneurial system of the Batik Solo industrial cluster, as related data has been collected in parallel with the value co-creation research of SBM ITB from 2013-2014. The finding produces a mapping model of the industry, the roles and the improvement from a viable value co-creation point of view that consists of five functional and complete working organs: 1) operation; 2) coordination; 3) integration; 4) intelligence; 5) brain.

Keywords: viable system models; VSM; value co-creation; industrial clusters; entrepreneurship; case study; Indonesia; service science; collaborative innovation.

DOI: 10.1504/IJESB.2015.072760

International Journal of Entrepreneurship and Small Business, 2015 Vol.26 No.4, pp.416 - 434

Available online: 27 Oct 2015 *

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