Title: Vision and mission sharing: the Danish intellectual capital statement experience

Authors: Raluca Radu

Addresses: Media Department, Faculty of Journalism and Mass Communication Studies, University of Bucharest, Bd. Iuliu Maniu 1–3, Sector 6, Bucuresti, CP 16170, Romania

Abstract: This paper is focused on the relation between the internal publics| motivation and the organisational image projected towards external publics through a supplement of the annual report: the Intellectual Capital (IC) Statement. Group-related theories from sociology, communication studies, and management are used as a frame of reference in understanding the Danish experience in intellectual capital statement development, as this experience is presented by the Danish researchers. The IC Statement presents, in its ideal form, the organisation|s knowledge management, as the way an organisation creates value for its publics.

Keywords: intellectual capital statements; Denmark; vision sharing; mission sharing; organisational image; knowledge management; value creation; employee motivation.

DOI: 10.1504/IJLIC.2005.007099

International Journal of Learning and Intellectual Capital, 2005 Vol.2 No.3, pp.262 - 277

Published online: 26 May 2005 *

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