Title: Critical success factors of corporate social responsibility practices for the Malaysian automotive industry

Authors: Nursyazwani Mohd Fuzi; Nurul Fadly Habidin; Siti Norhafizan Hibadullah; Farah Izzaida Mohd Zamri; Auni Fatin Nadia Chiek Desa

Addresses: Faculty of Management and Economics, Departments of Accounting and Finance, Universiti Pendidikan Sultan Idris, 35900 Tanjung Malim, Perak, Malaysia ' Faculty of Management and Economics, Department of Management and Leadership, Universiti Pendidikan Sultan Idris, 35900 Tanjung Malim, Perak, Malaysia ' Faculty of Management and Economics, Departments of Accounting and Finance, Universiti Pendidikan Sultan Idris, 35900 Tanjung Malim, Perak, Malaysia ' Faculty of Management and Economics, Departments of Accounting and Finance, Universiti Pendidikan Sultan Idris, 35900 Tanjung Malim, Perak, Malaysia ' Faculty of Management and Economics, Departments of Accounting and Finance, Universiti Pendidikan Sultan Idris, 35900 Tanjung Malim, Perak, Malaysia

Abstract: The aim of this study is to investigate and explore the critical success factors (CSFs) for corporate social responsibility (CSR) practices in the Malaysian automotive industry. Data were obtained from 27 top management leaders in Malaysian automotive industry. Reliability analysis empirically verified and validated the underlying items of CSFs of CSR practices. A set of assessment measurements of CSR practices is expected to be suitable for their characteristics and improve their performance. Based on the survey of empirical data, the two factors of employee involvement have been shown to be the extremely important factors for CSR practices implementation in the Malaysian automotive industry. Thus, the results indicate that six CSR practices construct are acceptable for further analysis. The paper with a proposed future direction ends of this study.

Keywords: critical success factors; CSFs; CSR practices; corporate governance; employee involvement; human rights; reliability analysis; validity; pilot study; automobile industry; Malaysia; corporate social responsibility; automotive manufacturing.

DOI: 10.1504/IJCA.2015.069950

International Journal of Critical Accounting, 2015 Vol.7 No.2, pp.142 - 156

Available online: 16 Jun 2015 *

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