Authors: Riad Sultan
Addresses: Engineering Building, Department of Economics and Statistics, Faculty of Social Studies and Humanities, University of Mauritius, Reduit, Mauritius
Abstract: Public bus transport is one sustainable option to mobility. However, there is a general negative attitude to its use in many countries. People's preferences and personality traits with respect to the public transport system differ and understanding these differences could be a key to implementing sustainable transport policies. This paper seeks to model the causal determinants of potential behavioural change when car-oriented users face an extended travel choice-set towards public bus transport. A questionnaire is administered to a sample of car-users in Mauritius - a small island state - and using the stated preference econometric method, it is observed that respondents' attitudes for modal change differ according to their socio-economic characteristics such as gender, age, marital status, family size, trip characteristics and geographical locations. The study concludes that improvements in the public transport system are not a panacea for behavioural change. A tailor-made strategy may be essential for changing behaviour towards sustainable mobility.
Keywords: sustainable transport; climate change; transport modal change; travel behaviour; public transport; bus transport; random utility theory; stated preference; logit regression; Mauritius; sustainability; modelling; behavioural change; travel choice; car users; sustainable mobility.
International Journal of Sustainable Society, 2015 Vol.7 No.2, pp.188 - 204
Published online: 16 Jun 2015 *Full-text access for editors Access for subscribers Purchase this article Comment on this article