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Title: Service orientation: changing in Tunisian industrial firms

Authors: Afef Ben Youssef Zghidi; Imed Zaiem

Addresses: Higher Institute of Technological Studies of Communications of Tunis, Technopole el Gazala, Route de Raoued - km 3.5, 2083, Ariana, Tunisia ' Faculty of Economic Sciences and Management of Nabeul, Campus Universitaire, Mrezga, Route Hammamet, 8000 Nabeul, Tunisia

Abstract: This paper focuses on the development of services in industrial firms. Specifically, the main objective is to identify the antecedents of service orientation. It first presents the existing literature to understand how industrial firms adopt and develop service in their business strategies. Second, it shows the results of a field study implemented in Tunisian industrial firms. The study revealed that the managerial motivation, the firm and environment characteristics have potential effects on service orientation.

Keywords: service orientation; industrial firms; managerial motivation; firm characteristics; environmental characteristics; service development; services; business strategy; Tunisia.

DOI: 10.1504/IJSCM.2015.069518

International Journal of Strategic Change Management, 2015 Vol.6 No.1, pp.1 - 20

Available online: 20 May 2015 *

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