Authors: Eldon Y. Li; Chen-Yuan Tung; Shu-Hsun Chang
Addresses: Department of Management Information Systems, National Chengchi University, Taipei, 11605, Taiwan ' Graduate Institute of Development Studies, National Chengchi University, Taipei, 11605, Taiwan ' Department of Management Information Systems, National Chengchi University, Taipei, 11605, Taiwan
Abstract: Prediction markets have been adopted to forecast events (trends) and manage risks related to the events in different projects. This paper scrutinises the first prediction market system (PMS) established in Taiwan, which shows favourable accuracy of the PMS in predicting infectious diseases comparing with expected value of historical data for the same period. It further analyses the incentive structure as well as system quality of PMS to attract initial as well as continuous participation. The paper concludes that public welfare and hedonic motivations are the most significant factors driving members' initial participation in the PMS. And prize motivation influenced the trading performance in this prediction system. Finally, based upon theory of planned behaviour (TPB), this paper finds that satisfaction and perceived behaviour control of participants in the PMS have positive influences on continuance intention and actual participation, while peer influence has little positive impact.
Keywords: wisdom of crowd; prediction markets; MSRs; market scoring rules; CDA; continuous double auction; epidemic prediction; TPB; theory of planned behaviour; continuance intention; user adoption; risk management; Taiwan; infectious diseases; disease prediction; public welfare; hedonic motivations; prize motivation; trading performance; user satisfaction; perceived behaviour control; peer influence.
International Journal of Electronic Business, 2015 Vol.12 No.2, pp.185 - 214
Received: 27 Dec 2014
Accepted: 27 Dec 2014
Published online: 26 Apr 2015 *