Title: A theoretical framework for mentor-protégé matchmaking: the role of mentoring in entrepreneurship

Authors: Jamshed Memon; Mohd Zaidi Abd Rozan; Kamariah Ismail; Mueen Uddin; Ali Balaid; Dzurllkanian Daud

Addresses: Universiti Teknologi Malaysia, Skudai, 81310 Johor, Malaysia ' Department of Information Systems, Universiti Teknologi Malaysia, Skudai, 81310 Johor, Malaysia ' Faculty of Management and Human Resource, Universiti Teknologi Malaysia, Skudai, 81310 Johor, Malaysia ' Faculty of Computer Science and Software Engineering, University Malaysia Pahang, Kuantan, Lebuhraya Tun Razak, 26300 Gambang, Pahang, Malaysia ' Department of Information System, Universiti Teknologi Malaysia, Skudai, 81310 Johor, Malaysia ' Faculty of Geo Information and Real Estate, Universiti Teknologi Malaysia, Skudai, 81310 Johor, Malaysia

Abstract: Entrepreneurial mentoring may not only help entrepreneurs to survive, but can also help them to avoid having to compromise their own responsibilities in a better and more sustainable environment, rather than simply pursuing a quest for profit. New start-ups will be more focused on using green technologies while developing their products at the same time. Research shows that such people are more inclined towards using greener products, provided the functionality and the price of the products are equivalent. This study proposes a theoretical framework for this purpose based on the theory of planned behaviour (TPB) and Social Exchange Theory (SET). Integration of these theories will help explain why entrepreneurs want to be mentored, who influenced their intentions towards mentoring, what their preference is, in selecting a mentor, and what factors affect their relationship with a mentor. This conceptual model will help in the matchmaking of the right mentor with the right protégé.

Keywords: entrepreneurship; technopreneurship; entrepreneurial mentoring; TPB; theory of planned behaviour; SET; social exchange theory; technoentrepreneurship.

DOI: 10.1504/IJGE.2014.067728

International Journal of Green Economics, 2014 Vol.8 No.3/4, pp.252 - 272

Published online: 09 May 2015 *

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