Title: Benchmarking as a measure of competitiveness

Authors: Bala Krishnamoorthy; Christine D'Lima

Addresses: NMIMS, V.L. Mehta Road, Vile Parle (W), Mumbai, 400056, India ' NMIMS, V.L. Mehta Road, Vile Parle (W), Mumbai, 400056, India

Abstract: Competitiveness is the order of the day and benchmarking as a tool helps companies to position themselves in the market place. Decision makers are persistently on the lookout for techniques to facilitate quality enhancement. Benchmarking, in the recent times occupies a prominent place, helping quality up gradation. Benchmarking is imperative for performance and the study highlights the diverse crucial aspects of benchmarking process, which proves essential for successful implementation. This study demonstrates benchmarking as a basis of competitive positioning and shares valuable information from managerial personnel on benchmarking. In this paper, the authors have reviewed benchmarking literature and sought responses from managerial personnel to facilitate researchers and academicians to take a closer look at the expansion, progression and application of benchmarking.

Keywords: benchmarking; competitiveness; quality improvement; innovation; performance monitoring; performance evaluation; business excellence.

DOI: 10.1504/IJPMB.2014.063240

International Journal of Process Management and Benchmarking, 2014 Vol.4 No.3, pp.342 - 359

Available online: 07 Jul 2014

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