Title: Entrepreneurialism in discovering the role of inspiring shopping motivation in Australia and Indonesia
Authors: Tjong Budisantoso; Ananda Wickramasinghe; Teoh Toe Teoh
Addresses: Faculty of Business, James Cook University Australia, Singapore Campus, 600 Upper Thomson Road, Singapore ' Faculty of Business, Sydney Business School, UOW, 1 Macquarie Place, Circular Quay, Sydney, NSW, Australia ' Faculty of Business, James Cook University Australia, Singapore Campus, 600 Upper Thomson Road, Singapore
Abstract: This study examines the influence of shopping through creative and innovative shopping experience in generating motivation. The shopping experience of two cross-cultural survey, carried out in Perth (Australia) and Surabaya (Indonesia), is presented. A total of 618 shoppers in two locations participated in the study. The store environment chosen for the study are supermarkets, speciality store and department stores. The number of respondents was equally distributed between types of stores. Regression analysis indicates that significant relationships exist in both places between creative and appealing store atmosphere and shopping motivation, store atmosphere and optimum stimulation level, cognitive responses and shopping motivation.
Keywords: shopping inspiration; entrepreneurialism; inspirational shopping; shopping motivation; creativity; store atmosphere; cognitive response; Australia; Indonesia; shopping experience; stimulation; supermarkets; speciality stores; department stores; entrepreneurship.
International Journal of Process Management and Benchmarking, 2014 Vol.4 No.3, pp.247 - 261
Published online: 24 Jul 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article