Title: Reverse e-auctions: exploring reasons for use and buyer's satisfaction

Authors: Janet L. Hartley, Edward A. Duplaga, Michelle D. Lane

Addresses: Department of Management Bowling Green State University, Bowling Green OH 43404, USA. ' Business Administration Department Winona State University, Winona, MN 55987, USA. ' Department of Management Bowling Green State University, Bowling Green OH 43404, USA

Abstract: Internet technology has changed many supply chain processes. This paper explores how buyers are using one controversial internet-based supply chain tool, reverse e-auctions. The reasons for use and satisfaction with reverse e-auctions are explored based on the experiences of 47 purchasing organisations. The results of this study suggest that attaining lower purchase prices is more important than improving the purchasing process, meeting strategic objectives, and finding new suppliers. Overall, e-auction adopters in this study are more satisfied with the purchase price, than supplier relationships, and the e-auction process itself.

Keywords: reverse e-auctions; e-procurement; purchasing; reverse auctions; sourcing; supplier selection; buyer satisfaction; customer satisfaction; supply chain; supply management.

DOI: 10.1504/IJISM.2005.006303

International Journal of Integrated Supply Management, 2005 Vol.1 No.4, pp.410 - 420

Published online: 15 Feb 2005 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article