Title: Export performance: insights on the Spanish wine industry

Authors: Isabel Bardají; Julio Estavillo; Belén Iráizoz

Addresses: Departamento de Economía y Ciencias Sociales Agrarias, Escuela Técnica Superior de Ingenieros Agrónomos, Universidad Politécnica de Madrid, Ciudad Universitaria, s/n, 28040 Madrid, Spain ' Departamento de Economía y Ciencias Sociales Agrarias, Escuela Técnica Superior de Ingenieros Agrónomos, Universidad Politécnica de Madrid, Ciudad Universitaria, s/n, 28040 Madrid, Spain ' Departamento de Economía, Universidad Pública de Navarra, Campus de Arrosadia, 31006 Pamplona, Navarra, Spain

Abstract: This paper examines the relative importance of intention in an export performance model using data from a postal survey of a sample of Spanish wineries. The results show that a more active intention to export has some predictive value for success in foreign markets. Other contributory factors include professional experience, firm size, geographical location and institutional support.

Keywords: wine industry; export intention; export performance; wine exports; Spain; professional experience; firm size; geographical location; institutional support.

DOI: 10.1504/EJIM.2014.062969

European Journal of International Management, 2014 Vol.8 No.4, pp.392 - 414

Available online: 10 Jun 2014 *

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