Title: A study of electronic commerce adoption factors in Nigeria

Authors: Solomon Oluyinka; Alina Shamsuddin; Musibau Akintunde Ajabe; Wallace Imoudu Enegbuma

Addresses: Universiti Teknologi Tun Hussein Onn Malaysia, 86400, Batu Pahat, Malaysia ' Universiti Teknologi Tun Hussein Onn Malaysia, 86400, Batu Pahat, Malaysia ' Universiti Teknologi Malaysia, 81310, Skudai, Malaysia ' Universiti Teknologi Malaysia, 81310, Skudai, Malaysia

Abstract: The paradigm shift to e-commerce in business transactions provides significant advantages such as expanding markets, improving customer services, reducing costs, and enhancing productivity. The global phenomenon is less aggressive in developing economies where small and medium enterprises struggle to provide internet services at their own expense due to limited government support and infrastructural deficiency. The acceptance of e-commerce adoption among Nigerians is slow irrespective of the huge population which should be of an advantage. This study investigated the factors hindering the adoption of e-commerce among Nigerians. A quantitative approach through a survey method was utilised with a total of 150 questionnaires distributed to Nigerian post graduate students studying at a Malaysian university. The Statistical Package for Social Sciences (SPSS 16) was used to analyse the data. This study finds among others that poor infrastructural facilities are the major factors hindering e-commerce adoption among Nigerians.

Keywords: e-commerce adoption; Malaysia; Nigeria; information and communications technology; ICT; information systems; change management; electronic commerce; information technology; infrastructure.

DOI: 10.1504/IJISCM.2013.060974

International Journal of Information Systems and Change Management, 2013 Vol.6 No.4, pp.293 - 315

Received: 13 May 2013
Accepted: 31 Oct 2013
Published online: 05 Jul 2014 *

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