Title: Immigrant entrepreneurship: the role of relationship marketing in learning networks

Authors: Stefan Lagrosen; Linda Lind

Addresses: School of Business and Economics, Linnaeus University, 391 82 Kalmar, Sweden ' Department of Engineering Science, University West, 461 82 Trollhattan, Sweden

Abstract: The purpose of this paper is to study the role of entrepreneurial learning networks in developing immigrant relationship marketing. The point of departure lies in the fields of relationship marketing and organisational learning. The paper is conceptual and based on a theoretical analysis of one of the major models of relationship marketing in relation to immigrant entrepreneurship and learning, based on theory and previous research. Some relationships that have important implications for immigrant entrepreneurship are identified. It is found that learning, particularly in the form of networks, play an important role in the development of them.

Keywords: immigrant entrepreneurship; organisational learning; relationship marketing; immigration; learning networks; entrepreneurial networks.

DOI: 10.1504/IJESB.2014.060897

International Journal of Entrepreneurship and Small Business, 2014 Vol.21 No.3, pp.355 - 369

Published online: 07 Jun 2014 *

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