Title: New initiatives, trends and dilemmas for the Brazilian automotive industry: the case of Inovar Auto and its impacts on electromobility in Brazil

Authors: Roberto Marx; Adriana Marotti De Mello

Addresses: Production Engineering Department, University of São Paulo, R. Cayowaa, 2046 apto 133-2, 01258-010 São Paulo, Brazil ' School of Economics, Business Administration and Accounting, University of São Paulo, Av. Prof. Luciano Gualberto, 908, 05008-900 São Paulo, Brazil

Abstract: In the mid 2012, the Brazilian Government established the bases of a new industrial policy for the automotive sector. Under the acronym Inovar Auto, the complete name unfolds: programme for fostering technological innovation and densification of the automotive productive chain. This paper intends to detail and to analyse this programme, highlighting its weaknesses and strengths. With this, a comparison is to be made between previous initiatives and the one now starting. The authors also intend to analyse if and how the development of technologies associated to the electric car will effectively be fostered by the Inovar Auto, given that it is a technology pointing towards the future of the industry and does not yet count on leading technologies in world terms which, in theory, may pave the way for inserting Brazil in this market.

Keywords: electromobility; industrial policy; Inovar Auto; Brazil; automobile industry; electric vehicles; technological innovation; automotive productive chain.

DOI: 10.1504/IJATM.2014.060751

International Journal of Automotive Technology and Management, 2014 Vol.14 No.2, pp.138 - 157

Published online: 29 Apr 2014 *

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