Title: Local and global influences on the social responsibility performance of multinational corporations in the Brazilian automotive industry

Authors: Marcello Monteiro Pereira; Marcos Amatucci

Addresses: ESPM, Rua Dr. Alvaro Alvim, 123, Room C-404 Block C, Sao Paulo – SP, 04018-010, Brazil ' ESPM, Rua Dr. Alvaro Alvim, 123, Room C-404 Block C, Sao Paulo – SP, 04018-010, Brazil

Abstract: The present paper examines strategic choices in the international management of social responsibility. The aim is to determine the best relationship between global and local strategies in the enactment of corporate social responsibility by foreign subsidiaries in Brazil. Results show that multiple strategic choices are possible, however, best performance is achieved through the combination of a corporate strategy with local responsiveness and a globally aligned corporate social responsibility (CSR) strategy. Evidence also suggests that adopting a globally aligned CSR strategy shows the best results due to institutional influences.

Keywords: corporate social responsibility; CSR; international management; foreign subsidiaries; local strategies; global strategies; performance; automobile industry; Brazil; automotive subsidiaries.

DOI: 10.1504/IJATM.2014.060750

International Journal of Automotive Technology and Management, 2014 Vol.14 No.2, pp.121 - 137

Available online: 28 Apr 2014 *

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