Authors: Leo Paul Dana, Teresa E. Dana
Addresses: University of Canterbury, Commerce Building, Private Bag 4800, Christchurch, New Zealand. ' Christchurch College of Education, School of Business, Dovedale Avenue, P.O. Box 31 065, Christchurch, 8030, New Zealand
Abstract: If we accept that entrepreneurs are influenced by culture, then the simplest possible unit of research for understanding entrepreneurship is not the entrepreneur. Nor is it a laboratory study of individuals nor even a field study comparing entrepreneurs, but rather it is useful to have a case study in which the important aspects of environment are analysed and understood. It is doubtful, then, that a mail survey or even interviews could be sufficient for a researcher to truly gain a holistic understanding of the entrepreneurial process.
Keywords: research methodology; qualitative methods; entrepreneurship; entrepreneurial process.
International Journal of Entrepreneurship and Small Business, 2005 Vol.2 No.1, pp.79 - 88
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