Authors: Ratnesh Kumar Jain
Addresses: Kendriya Vidyalaya Kanpur Cantt, Kanpur U.P., India
Abstract: Web usage mining, the analysis of user navigation paths through websites, is a common technique for evaluating site designs or adaptive websites. Web usage mining results in usage patterns which can help website designers, analysts and business executives in proactive decision making. Different visualisation techniques are used to represent mined patterns so that it can be easily understood by the executives. It is found that the visualisation can significantly increase the quality and usefulness of web log mining results. In this paper, we tried to find out how many different visualisation techniques are utilised for web usage mining.
Keywords: web usage mining; visualisation; human factors; website design; website evaluation; adaptive websites.
International Journal of Data Mining, Modelling and Management, 2014 Vol.6 No.1, pp.83 - 106
Available online: 23 Mar 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article