Title: Observations on the use of mobile decision aids for consumer decision making

Authors: Hans Van Der Heijden, Lotte Sangstad Sorensen

Addresses: School of Management, University of Surrey, Guildford, GU2 7XH, UK. ' Copenhagen Business School Solbjerg Plads 3, 2000 Frederiksberg, Denmark

Abstract: A laboratory experiment was conducted in order to study user behaviour in a mobile shopping scenario. The experiment consisted of an artificial camera store and a mobile information service for use by the participants. This paper summarises our qualitative observations concerning the participants| behaviour. We present an analysis of the comments made by the participants on the use of the mobile decision aid, and we discuss these comments. The paper ends with recommendations for designers of mobile decision aids and with suggestions for further research.

Keywords: decision support systems; DSS; consumer decision making; mobile devices; laboratory experiment; user behaviour; mobile shopping; m-business; mobile business; mobile services; m-services; mobile communications; m-shopping; wireless communications.

DOI: 10.1504/IJMDM.2005.005962

International Journal of Management and Decision Making, 2005 Vol.6 No.1, pp.5 - 15

Published online: 08 Jan 2005 *

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