Title: Web-based knowledge management in product concept development: the DELI approach

Authors: Martin Natter, Andreas Mild, Alfred Taudes, Christian Geberth

Addresses: Abteilung fur Produktionsmanagement, Wirtschaftsuniversitat Wien, Pappenheimg. 35/3/5, A-1210 Vienna, Austria. ' Abteilung fur Produktionsmanagement, Wirtschaftsuniversitat Wien, Pappenheimg. 35/3/5, A-1210 Vienna, Austria. ' Abteilung fur Produktionsmanagement, Wirtschaftsuniversitat Wien, Pappenheimg. 35/3/5, A-1210 Vienna, Austria ' Abteilung fur Produktionsmanagement, Wirtschaftsuniversitat Wien, Pappenheimg. 35/3/5, A-1210 Vienna, Austria

Abstract: In this paper, we describe DELI (||Development Interactive||), a method and software system that supports the product concept development phase by multi-functional product development teams using Marketing Engineering methods. After motivating our research, we present core concepts underlying DELI: a data model encompassing customer and product attributes and preferences as well as a questionnaire generating tool based thereon, a novel integrated clustering and attribute/product positioning algorithm for market map generation and a conjoint-based market simulation component. All concepts are explained using a real-world mobile phone case study.

Keywords: distributed product development; knowledge networks; data mining; web-based marketing engineering; e-business potential; knowledge management; multifunctional teams; electronic business; new product development; NPD.

DOI: 10.1504/IJEB.2004.005880

International Journal of Electronic Business, 2004 Vol.2 No.5, pp.471 - 479

Published online: 23 Dec 2004 *

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