Title: Understanding distributional disruptions in the Interactive Digital Media eco-system

Authors: Margaret Tan; Miguel Morales-Arroyo

Addresses: Wee Kim Wee School of Communication and Information, Nanyang Technological University, 31 Nanyang Link, 637718, Singapore ' Applied Mathematics and Systems Institute, National University of Mexico, Edificion IIMAS, Circuito Escolar, Ciudad Universitaria, Col. Copilco el Bajo, Del. Coyoacán, 04510 México, D.F., Mexico

Abstract: The new interactive digital media (IDM) are affecting the entertainment industry's distributional and business models. For instance, with consumers going directly to or interacting with the artists or the authors, the traditional physical distributional channels are being challenged to restructure their delivery and marketing strategies. Indeed, with the dynamism as well as the unpredictability of the interactive media eco-system, new business models have to be constructed to accord revenue sustainability. This paper presents a conceptual framework to analyse the impacts of the disruptions of the traditional distributional channels arising from the interactive digital platform. It also identifies opportunities for players to re-think or re-formulate growth to sustain the business models.

Keywords: IDM; interactive digital media; media distribution; distribution disruptions; media business models; media pricing strategies; entertainment industry; marketing strategies; revenue sustainability; distribution channels.

DOI: 10.1504/IJEB.2014.057900

International Journal of Electronic Business, 2014 Vol.11 No.1, pp.42 - 62

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 28 Oct 2013 *

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