Title: Bit-wise learning: a didactical-methodological design and evaluation concept for a mobile learning pilot project in junior enterprises

Authors: Julia Gunnoltz; Marcus Birkenkrahe

Addresses: Faculty of Business and Economics, Berlin School of Economics and Law, Badensche Strasse 50-51, Berlin D-10825, Germany ' Faculty of Business and Economics, Berlin School of Economics and Law, Badensche Strasse 50-51, Berlin D-10825, Germany

Abstract: This pilot project for the Confederation of German Junior Enterprises (BDSU e.V.) presents a design for a microlearning environment that is integrated into mobile devices. The project is supported by an evaluation concept, which is modified to meet the needs of this mobile learning project. The case study aims at evaluating the methodological-didactical design in relation to the learning success, the user acceptance and satisfaction with the course. We provide recommendations for implementing the concept on a nationwide level.

Keywords: mobile learning; m-learning; microlearning; blended learning; mobile devices; e-learning; electronic learning; online learning; user acceptance; user satisfaction; Junior Enterprises; student consultancy; student development; professional development; personal development; Germany; didactical–methodological design; training; didactic models.

DOI: 10.1504/IJIIE.2013.057232

International Journal of Innovation in Education, 2013 Vol.2 No.1, pp.70 - 85

Received: 20 Mar 2013
Accepted: 31 Jul 2013

Published online: 18 Oct 2013 *

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