Title: Crisis management approaches and philanthropic motives: a multiple theory-driven view of research opportunities

Authors: Colin B. Gabler; Tyler R. Morgan; Frank G. Adams

Addresses: College of Business, Ohio University, 530 Copeland Hall, Athens, OH 45701, USA ' The University of Alabama, Box 870225, Tuscaloosa, AL 35487, USA ' Department of Marketing, Quantitative Analysis and Business Law, Mississippi State University, Box 9582, Mississippi State, MS 39762, USA

Abstract: This research examines individual philanthropy in the context of crisis management. Using a multi-theoretical approach, the authors identify potential research gaps, stemming from economics-, values-, and cultural-based views of behaviour. First, we develop a conceptual framework of crisis management that investigates both the a priori and post hoc rationalisations for charitable giving. Then, employing theories of economic exchange behaviour and extant marketing literature, we pose a series of research questions that may help scholars to better understand the differences between responsive and preemptive philanthropic tendencies. Next, where extant theory is applicable, we offer propositions from which specific studies might be developed that explore the differences identified here. Finally, we present suggestions for research directions with implications for both practitioners and scholars.

Keywords: crisis management; personal philanthropy; disaster preparedness; Maslow's hierarchy; Hofstede's cultural dimensions; utility maximisation; innovation; transitions; LOV scale; emergency management; philanthropic motives; motivation; research opportunities; charitable giving; economic exchange behaviour; marketing; responsive philanthropic tendencies; preemptive philanthropic tendencies.

DOI: 10.1504/IJTIS.2013.056608

International Journal of Transitions and Innovation Systems, 2013 Vol.3 No.1, pp.70 - 84

Received: 31 Jan 2013
Accepted: 03 Aug 2013

Published online: 02 Jul 2014 *

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