Title: Communicating entrepreneurship and ethnicity in New Zealand

Authors: Zhu Yunxia, Howard H. Frederick, Vance Walker

Addresses: School of Management and Entrepreneurship, Unitec New Zealand, Private Bag 92025, Auckland, New Zealand. ' School of Management and Entrepreneurship, Unitec New Zealand, Private Bag 92025, Auckland, New Zealand. ' Unitec New Zealand, Private Bag 92025, Auckland, New Zealand

Abstract: In this paper, we compare entrepreneurship practice of the Maori culture with that of the other five ethnic groups or cultures in New Zealand including European New Zealanders, Europeans, Chinese, Indians and Pacific Islanders. One of the most reported findings in previous GEM reports was that Maori are every bit as entrepreneurial as other ethnicities. Some commentators were surprised by this finding, since Maori collect more than their proportionate share of benefit entitlements. But we have shown that Maori have a history of entrepreneurship and enterprise upon which to draw (Frederick and Henry, 2004). The Maori economy, though small, is ||robust and poised for continued expansion||, says a recent report by the Institute of Economic Research (NZIER, 2003).

Keywords: ethnicity; Maori entrepreneurs; entrepreneurship; New Zealand; Maori economy.

DOI: 10.1504/IJESB.2004.005658

International Journal of Entrepreneurship and Small Business, 2004 Vol.1 No.3/4, pp.273 - 279

Published online: 10 Nov 2004 *

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