Title: Building real modularity competence in automotive design, development, production, and after-service

Authors: Ron Sanchez

Addresses: Department of Innovation and Organizational Economics, Copenhagen Business School, DK-2000 Frederiksberg, Denmark

Abstract: In recent years, modular approaches to design and production have been discussed and implemented in various ways in the automotive industry. However, this paper draws on the author's extensive work with firms in the automotive and other industries to suggest that there is still relatively limited understanding of what modular strategies really mean and of what effective implementation of modularity strategies would entail in the automotive industry ' with the result that at least some automotive firms that claim to be using modular strategies are in fact doing so in name only. This paper then proposes the essential principles on which effective implementation of modular strategies depends in any industry. We illustrate these principles with examples of both effective and faulty modularity practice from the automotive and other industries. We then propose a modularity maturity model for assessing the degree to which a firm has developed and is applying a real modularity competence in automotive design, development, production, and after-service.

Keywords: action research; modularity competence; modular architectures; product development; automobile industry; automotive design; automotive development; automotive production; automotive after-service; modular strategies; modularity maturity model.

DOI: 10.1504/IJATM.2013.054918

International Journal of Automotive Technology and Management, 2013 Vol.13 No.3, pp.204 - 236

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 07 Jun 2013 *

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