Title: KM versus enterprise 2.0: a framework to tame the clash

Authors: Elena Alberghini; Livio Cricelli; Michele Grimaldi

Addresses: Faculty of Engineering, University of Rome Tor Vergata, Via del Politecnico 1, 00133, Rome, Italy; Information and Communication Technology, Eni, Via Paolo Di Dono 223, 00143, Rome, Italy ' Faculty of Engineering, University of Cassino, Via G. Di Biasio, 43, 03043, Cassino, FR, Italy ' Faculty of Engineering, University of Cassino, Via G. Di Biasio, 43, 03043, Cassino, FR, Italy

Abstract: Traditional knowledge management has been characterised by a primarily top down approach. However, this approach is starting to be too far from people expectations. Web 2.0 technologies are changing the way people are communicating and collaborating, offering a more flexible virtual environment. The adoption of these technologies inside a company is called enterprise 2.0. This research explores the background to the traditional knowledge management approach and describes the strategic potentialities and the conceptual roots of enterprise 2.0. In particular, the aim of this paper is to tame the sceptical position by demonstrating the benefits of social technologies, the major component of enterprise 2.0. Through an empirical study, this paper presents a bottom up framework to highlight new technology potentialities and understand how supporting current users' needs. Finally, building up both theoretical analysis and empirical study through a pilot project, the paper provides guidelines to help management to adopt enterprise 2.0.

Keywords: social networks; web 2.0; enterprise 2.0; knowledge management; knowledge sharing; social media; bottom-up framework.

DOI: 10.1504/IJITM.2013.054799

International Journal of Information Technology and Management, 2013 Vol.12 No.3/4, pp.320 - 336

Available online: 11 Jun 2013 *

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