Title: The dimensionality of environmental concern: validation of component measures

Authors: Marla Royne Stafford, Thomas F. Stafford, Joel E. Collier

Addresses: University of Memphis, USA. ' University of Memphis, USA. ' Mississippi State University, USA

Abstract: Environmental concern is the degree to which consumers expressed interest or felt-responsibility about various aspects of the ecosystem. This concept has received considerable attention from consumer researchers due to a proliferation of green products, green marketing strategies, and green advertising campaigns. Despite the commercialization of the environment, the broad concept of environmental concern remains vaguely defined. The current research develops and validates measures for three dimensions of this concept, providing researchers with a valid means for assessing consumer attitudes. These measures are useful in a number of contexts for on-going research on environmental concern, including segmentation studies in consumer markets.

Keywords: environmental concerns; ecosystems; consumer attitudes; segmentation studies; consumer markets; green issues; wildlife; conservation; waste.

DOI: 10.1504/IER.2006.053946

Interdisciplinary Environmental Review, 2006 Vol.8 No.1, pp.43 - 61

Published online: 13 May 2013 *

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