Title: The green entrepreneur: Opportunist, Maverick or Visionary?

Authors: David W. Taylor, E.E. (Liz) Walley

Addresses: Strategy and Entrepreneurship Group, Manchester Metropolitan University Business School, Aytoun Building, Aytoun Street, Manchester, M1 3GH, UK. ' Strategy and Entrepreneurship Group, Manchester Metropolitan University Business School, Aytoun Building, Aytoun Street, Manchester, M1 3GH, UK

Abstract: Amongst the wealth of research on entrepreneurship in general, there has, hitherto, been surprisingly little investigation into the motives and influences on green entrepreneurs. This paper presents a range of frameworks for understanding and investigating the genesis of green start-ups. The scope encompasses all possible forms of new green businesses and the main analytical approach taken is to review the literature on approaches to classifying entrepreneurs with a view to gaining useful insights for the green context. An exploratory typology of green entrepreneurs is proposed which produces four ||ideal types||: innovative opportunists, visionary champions, ethical mavericks and accidental enviropreneurs. Conceptualising the bigger picture within which green entrepreneurs emerge, a structure–action framework (S-I-M-A/C-P-C) is presented to convey the iterative nature of organisational and societal greening. A range of research approaches to further investigate the motives of, and influences on, green entrepreneurs are explored, with a view to the ultimate aim of providing insights for policy makers and educators into ways to foster green entrepreneurship.

Keywords: green entrepreneurship; opportunism; mavericks; visionaries; environmental entrepreneurship; green startups; green business; organisational greening.

DOI: 10.1504/IJESB.2004.005377

International Journal of Entrepreneurship and Small Business, 2004 Vol.1 No.1/2, pp.56 - 69

Published online: 29 Sep 2004 *

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