Title: Investigating Facebook's acceptance and satisfaction: a study in the Greek university community

Authors: Michail N. Giannakos; Adamantia G. Pateli; Konstantinos Chorianopoulos

Addresses: Norwegian University of Science and Technology (NTNU), Department of Computer and Information Science, Sem Sælands vei 7-9, NO-7491 Trondheim, Norway ' Department of Informatics, Ionian University, Tsirigoti Sq. 7, 49100 Corfu, Greece ' Department of Informatics, Ionian University, Tsirigoti Sq. 7, 49100 Corfu, Greece

Abstract: This paper investigates the uses of the popular social network site Facebook, and the influence of these uses on acceptance and satisfaction. A total of 171 Facebook users answered a questionnaire that allowed us to examine how the four uses of Facebook (social connection, social surfing, wasting time and using applications) shape the level of users' acceptance and satisfaction from this social network. Our research indicated that, out of the four uses, 'social connection', 'wasting time' and 'using applications' have significant effect on Facebook acceptance. Moreover, 'social surfing' and 'wasting time' affect positively users' satisfaction. The results of this study highlight the fact that social network applications, such as Facebook, owe their success in young ages in their ability to bring them in communication with people that are away. Nevertheless, young people's satisfaction increase as they spend more and more time in them and get accustomed to such networks.

Keywords: Facebook; user acceptance; user satisfaction; Greece; university community; social networks; online interactions; uses; gratifications; social connection; social surfing; wasting time; applications; young people.

DOI: 10.1504/IJSHC.2013.053269

International Journal of Social and Humanistic Computing, 2013 Vol.2 No.1/2, pp.104 - 117

Published online: 26 Jul 2014 *

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