Title: Green technologies and business practices: a study on rural microenterprises in PURA scheme villages of Thanjavur District, Tamil Nadu, India

Authors: K.V.R. Rajandran

Addresses: Department of Management Studies, Periyar Maniammai University, Periyar Nagar, Vallam, Thanjavur – 613403, Tamil Nadu, India

Abstract: This paper present the study that was carried out in the PURA scheme villages of Thanjavur District, India. The investigation was to determine the impact of education on green technologies and business practice among the villagers, who deals with micro-enterprises. The data were collected from PURA villages that consist of seven clusters. Each cluster has been allocated an activity that yield production from natural resources. A random sampling method was used in collecting the data among clusters of the villagers. Chi-square test and T-test was used in determining the role of green technologies on the villagers' performance towards green technology management and practices. The research study was carried out before and after the implementation of green technologies-based farming. The result revealed that the villagers have changed their method of farming after the education of green technologies and business practices.

Keywords: rural development; green technologies; environmental technology; biogas; solar energy; organic farming; pest management; environmental pollution; chemical fertilisers; renewable energy; India; business practices; rural microenterprises; technology management.

DOI: 10.1504/IJESD.2013.052973

International Journal of Environment and Sustainable Development, 2013 Vol.12 No.2, pp.197 - 203

Received: 06 Aug 2011
Accepted: 23 Mar 2012
Published online: 28 Jan 2014 *

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