Authors: Pável Reyes-Mercado; Rajagopal
Addresses: Department of Doctoral Studies in Management Sciences, EGADE Business School, ITESM, Calle del Puente 222, Col. Ejidos de Huipulco, Delegación Tlalpan, C.P. 14380, Mexico, Distrito Federal, México City, Mexico ' Department of Doctoral Studies in Management Sciences, EGADE Business School, ITESM, Calle del Puente 222, Col. Ejidos de Huipulco, Delegación Tlalpan, C.P. 14380, Mexico, Distrito Federal, México City, Mexico
Abstract: A high potential growth for renewable energy technologies is available in Mexico. However, oil consumption has hindered the transition to a green economy. This paper analyses the Mexican stage and the factors influencing the renewable energy market using PESTL technique. A research framework for renewable energy in Mexico is proposed. Such framework involve the analysis of incentives to energy, the dissemination knowledge among market participants, the fostering of government-private-NGO partnering in projects deployment, the development of organisational capabilities, and the promotion of feasible technologies and uses. The comprehension of the Mexican stage will promote awareness of renewable energies need, which, in turn, allow the transition to a green economy. This paper concludes that only this transition will allow the country to achieve the economic, social and environmental benefits of such type of economy. The resulting framework from this study will offer new insights to corporate strategists and policy makers and help them increase the share of renewable energies.
Keywords: renewable energy markets; green economy; energy policy; Mexico; research framework; research propositions; emerging markets; oil consumption; incentives; knowledge dissemination; government-private-NGO partnerships; organisational capabilities; technology promotion.
International Journal of Business Competition and Growth, 2013 Vol.3 No.1, pp.23 - 42
Received: 25 May 2012
Accepted: 04 Jul 2012
Published online: 24 Jan 2013 *