Authors: Tamilla Curtis; Dawna L. Rhoades; Blaise P. Waguespack
Addresses: College of Business, Embry-Riddle Aeronautical University, Daytona Beach, FL, USA. ' College of Business, Embry-Riddle Aeronautical University, Daytona Beach, FL, USA ' College of Business, Embry-Riddle Aeronautical University, Daytona Beach, FL, USA
Abstract: The objective of this study is to investigate frequency-of-flight issues and the differences between frequent and non-frequent flyers' levels of satisfaction and the importance attributed to overall airline service quality and select attributes. The results indicate that the level of satisfaction with overall airline quality and select attributes decrease the more passengers fly. Conversely, the level of importance attributed to airline amenities increased with flight frequency. Perceptions of airline quality may vary between different nationalities and different socioeconomic groups. Differences between the short- and long-haul flights, as well as domestic and international services could also exist. Airline managers need to foster loyalty by improving passengers' airline experience. This could be achieved by differentiating airline services to the segmented groups of passengers. However, a number of airlines suffer from a business culture where fuel and labour costs are more important than customer satisfaction.
Keywords: airline industry; customer satisfaction; airline service quality; flight frequency; frequent flyers; passenger satisfaction; airline amenities; aviation management; customer loyalty; business culture; fuel costs; labour costs; organisational culture.
International Journal of Aviation Management, 2012 Vol.1 No.4, pp.242 - 256
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 23 Nov 2012 *