Title: Open innovation of consensus standard - cases of business model creation in ICT

Authors: Masami Kajiura

Addresses: Faculty of Business and Commerce, Aichi-Gakuin University, 12 Araike, Iwasaki-cho, Nissin-city, Aichi, Japan

Abstract: Recently, technical standardisation has shifted from de facto to consensus standard in information communication technology (ICT). Moreover, the number of enterprises declaring patents in the standardisation process has increased. This paper verifies the 'strategy option of standards and patents' in consensus standardisation from the aspect of open innovation. Two case studies of Mitsubishi Electric, a multinational company in Japan, were presented. Both case studies use the consensus standardisation process and achieve open innovation. Closed innovation was assumed to be an initial innovation source in the consensus standardisation. Two open coupled innovation elements were introduced. A high-capability enterprise formed the outside institute that generate the innovation when the best innovation could not be procured from outside. Achieving an open innovation was then attempted.

Keywords: standards; patents; consensus standardisation; business models; open innovation; information technology; communications technology; ICT; standard setting organisations; SSO; Mitsubishi Electric; Japan.

DOI: 10.1504/IJENM.2012.047616

International Journal of Enterprise Network Management, 2012 Vol.5 No.2, pp.126 - 143

Available online: 05 Jul 2012 *

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